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April 27, 2021   Broadcasting and Cable Viant Aims To Prevent Fraud With DoubleVerify Integration

Viant said the new integrations, which expands its work with DoubleVerify, provides an additional layer of support. Adelphic’s Inventory Quality Program provides brand safety controls and anti-fraud protection across all video formats including connected TV.

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February 17, 2021   MediaPost Fishing In The Data Lake: Can You Catch Email Identifiers?

Marketers can reach customers across all their devices, based on identifiers such as email addresses, cookies, IP addresses, home addresses, device identifiers and geolocation data by switching to a data lake, according to Demystifying Data Lakes, a white paper released by Viant.

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December 7, 2020   Forbes Media And Advertising Outlook In 2021

“Connected TV (CTV) is growing in importance which is fueling the shift away from device identification and toward household identification as vital to the new digital ecosystem,” says Tim Vanderhook in Forbes.

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